KaChing: How to Run an Online Business that Pays and Pays

by Comm, Joel; Hansen, Mark Victor

• ISBN13: 9780470597675
• ISBN10: 0470597674
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-06-21
• Publisher: Wiley

Summary

"Turning your passion into profit is Joel's keystone in life, and he possesses the uncanny ability to deliver a clear road map enabling precise results, again and again. ?Follow Joel's formulas for creating revenue streams online and you'll discover a whole new level of decisive confidence, both online and in life." -Gary W. Goldstein, Hollywood Movie Producer"If you can't make money online after reading Joel Comm's KaChing, you should not be allowed to drive a car or operate large machinery! Joel Comm could not have made your path to internet wealth more clear or simple.?KaChing is a step-by-step guide to defining your niche, creating salable content, and driving paying customers to your site on a consistent and sustainable basis. It's time to hit the KaChing button! Read this book NOW and watch your money accumulate." -Joseph Michelli, PhD, author of such internationally bestselling business books as The Starbucks Experience, The New Gold Standard, and When Fish Fly; and cofounder of WOWful Connections"With Twitter Power, Joel Comm demonstrated how to build and nurture productive digital relationships. With KaChing, he teaches how to tap into your passions and create online revenue streams via several compelling?models. If you're serious about creating revenue online, without having to live online, read this book and apply its best practices." -David Nour, bestselling author of Relationship Economics and ConnectAbility"If you've considered starting an online business or have one that isn't making any money, check out Joel Comm's book and find your KaChing button." -Alexis Martin Neely, AlexisMartinNeely.com"Joel Comm is a master teacher when it comes to following your passion and becoming extremely successful with your online businesses. In this book, he tells you how you can do both, and his methods are easy enough for anyone to follow. If you have been searching for a way to profit from what your are passionate about, you must read this book!" -Jen GROover, creator of the Butler Bag and author of What If? and Why Not?

Author Biography

Joel Comm is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel's current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.

Table of Contents

Foreword	p. ix
Introduction-Creating Your Personal KaChing Button	p. xi
The New Web Order-How the Internet Has Brought Opportunity to Everybody	p. 1
So, Just How Easy Is It to Begin Building a Web Site?	p. 4
From Blogging to KaChing	p. 8
Your Uniqueness Equals Cash	p. 13
Choosing Your Niche	p. 15
The Value of Your Niche-How Keywording Can Boost the Price of Your Passion	p. 20
Niches Are Nice, but Micro-Niches Create Nicer KaChings	p. 23
You're Not That Unique-Building Your Community	p. 25
The Seven Keys to Success	p. 29
Content Is Not King ... It Is KaChing!	p. 38
You Don't Have to Be a Writer to Write Valuable Content	p. 39
Seven Content Types that Go KaChing	p. 42
It's Not Just What You Say, It's How You Say It	p. 51
Ghost and Guest Writers	p. 51
Turning Your Content into KaChing	p. 53
Information Products-Selling Your Knowledge	p. 83
Creating Killer Ideas for Your Information Products	p. 86
Creating the Product	p. 90
Writing Copy that Sells	p. 106
Recruiting Your Affiliate Sales Team	p. 110
Add a Shopping Cart to Your Site	p. 113
The Big Launch!	p. 114
Earning from Affiliate Programs	p. 123
So, What Exactly Is an Affiliate?	p. 125
Choosing Merchants That Match Your Market	p. 126
Choosing the Products that People Want	p. 130
Strategies for Affiliate Success	p. 133
What The FTC's Guidelines Means for Affiliates	p. 153
Membership Sites-Turning Your Internet Business into a Passive Revenue Machine	p. 159
What Is a Membership Site?	p. 160
What Do Online Membership Sites Have to Offer?	p. 161
Pricing Your Membership: How Much Is Too Much?	p. 165
Creating Your Membership Site the Easy Way	p. 167
Coaching Programs	p. 174
What Is Coaching?	p. 175
Strategies for Branding	p. 177
How to Do PR for Mass Impact	p. 183
Getting Started: Low-End Coaching	p. 191
Kicking It Up: High-End Coaching	p. 195
Case Studies	p. 200
Content Sites	p. 201
Affiliate-Supported Sites	p. 208
Information Products	p. 211
Subscription Sites	p. 215
Branding	p. 216
Coaching	p. 218
Conclusion	p. 220
Other books by Joel Comm	p. 223
Index	p. 225
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