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9780684870175

Kaplan Careers In Communications and Entertainment

by
  • ISBN13:

    9780684870175

  • ISBN10:

    0684870177

  • Format: Trade Paper
  • Copyright: 2000-01-07
  • Publisher: Kaplan
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List Price: $20.00

Summary

Succeed in the Communications and Entertainment Industries. Find out what it takes to create your career in: Advertising
Book Publishing Radio
Movies Magazine Publishing
Newspaper Publishing
New Media Television
Public Relations
Special Effects

Author Biography

Leonard Mogel is the founding publisher of Signature, Weight Watchers Magazine, and National Lampoon magazines. He was adjunct professor at New York University and originated the school's summer magazine program. Mogel is the executive producer of Heavy Metal, the animated movie. He is the author of The Magazine: Everything You Need to Know to Make It in the Magazine Business, now in its fourth edition and in publication for 20 years. Mogel also wrote Making It in the Media Professions, Making It in Advertising, Making It in Public Relations, Making It in Broadcasting, and Making It in Book Publishing. He lives in Westlake Village, California.

Table of Contents

About the Author vii
Book Publishing
1(50)
Magazine Publishing
51(40)
Newspaper Publishing
91(28)
Television
119(58)
Radio
177(24)
Movies
201(34)
Special Effects
235(16)
Advertising
251(44)
Public Relations
295(38)
New Media
333(32)
Tips and Sage Advice
365(6)
Resource Directory 371

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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