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9781403915344

Key Concepts in International Business

by ;
  • ISBN13:

    9781403915344

  • ISBN10:

    1403915342

  • Format: Paperback
  • Copyright: 2004-08-21
  • Publisher: Red Globe Pr
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Supplemental Materials

What is included with this book?

Summary

Key Concepts in International Businessis one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about.

Author Biography

Jonathan Sutherland and Diane Canwell are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.

Table of Contents

Contains over 500 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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