Killing Sacred Cows

by Gunderson, Garrett B.

• ISBN13: 9781929774517
• ISBN10: 1929774516
• Format: Hardcover
• Copyright: 2008-07-01
• Publisher: Greenleaf Book Group Llc

Summary

Our financial lives are directly connected to our societal contributions, and we must be financially free in order to achieve our potential. Many, however, are kept from living their ideal lives because of misguided traditions in the world of personal finance. Garrett B. Gunderson challenges destructive myths, common cliches, and faulty retirement planning advice to plainly demonstrate the following: 401 (k)s and the stock market are extremely risky investments for most people. Learn how to create safer investments that are collateralized, cash-flowing, controllable, and aligned with your expertise, passion, and purpose. Conventional retirement planning strategies, techniques, and products may prevent you from fully enjoying retirement. You can maximize the productivity of your resources, reduce risk, and retire well with the right education and a proper macroeconomic plan. Net worth is a poor indicator of wealth and your ability to retire well. What matters is cash flow, and this book will teach you how to develop it. Debt may not be what you think it is. Learn the proper definition of debt and how this understanding can increase your prosperity. "High risk equals high returns" is dangerous dogma. Learn how to increase your returns and reduce your risk through smart, value-based investing.

Author Biography

Garrett Gunderson is an entrepreneur who became a multimillionaire by the age of twenty-six. He is the owner of five companies, and winner of Utah's Entrepreneur of the Year award. Garrett coaches elite business owners in the financial services industry. He co-authored 'Curriculum for Wealth.'

Table of Contents

Introduction	p. v
The Finite Pie	p. 1
You're in It for the Long Haul	p. 25
It's All About the Numbers	p. 57
Financial Security	p. 85
Money Is Power	p. 109
High Risks = High Returns	p. 139
Self-Insurance	p. 163
Avoid Debt Like the Plague	p. 187
A Penny Saved Is a Penny Earned	p. 211
Defeating the Myths: The Formula	p. 231
Acknowledgments	p. 249
The 401(k) Hoax	p. 251
Special Offers	p. 257
Index	p. 265
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