Kenneth Roman worked directly with David Ogilvy at Ogilvy & Mather for 26 years, beginning as an account executive and rising up to eventually become Chairman and CEO. He is the co-author of several books, including the bestselling business classics How to Advertise and Writing that Works, both of which are in their third editions. He lives in New York City.
The King of Madison Avenue | p. 1 |
An Eccentric Celtic Mixture | p. 11 |
"I Failed Every Exam" | p. 23 |
The Making of a Salesman | p. 35 |
Who Was Mather? | p. 45 |
Lucre in America | p. 55 |
The Farmer and the Spy | p. 69 |
Big Ideas | p. 83 |
The Philosopher Kings | p. 113 |
The True Church | p. 131 |
The King in His Castle | p. 155 |
Megamergers and Megalomaniacs | p. 179 |
A Disease Called Entertainment | p. 199 |
The Burr of Singularity | p. 223 |
Afterword: (More) Unpublished David Ogilvy | p. 235 |
Bibliography and Source Notes | p. 249 |
Acknowledgments | p. 273 |
Index | p. 275 |
Table of Contents provided by Blackwell. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.