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9780471008309

Knowledge@Wharton : On Building Corporate Value

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  • ISBN13:

    9780471008309

  • ISBN10:

    0471008303

  • Format: Hardcover
  • Copyright: 2002-11-01
  • Publisher: Wiley
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Supplemental Materials

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Summary

Offers a new way of looking at the perplexing circumstances surrounding business today. Knowledge@Wharton on Building Corporate Value examines the financial and strategic approaches for bringing companies back from the bleeding edge. Through a combination of research, Wharton Executive Education programs and events, and company cases and interviews with industry leaders, this book delivers epiphanies for managers who have lost their way in the e-craze. The authors provide a framework for applying more robust and rigorous approaches to financing, outsourcing, R&D, company infrastructure, and customer relationship management.

Author Biography

KNOWLEDGE@WHARTON (http://knowledge.wharton.upenn.edu) is a biweekly online resource that offers the latest business and finance insights and research, including analysis of current trends, interviews with industry leaders, perspectives from the Wharton faculty, and information from Wharton seminars and programs. With a subscriber base of 180,000 registered users in more than 189 countries, Knowledge@Wharton is recognized worldwide as a leading source of unique and timely information on the global business marketplace.

Table of Contents

Introduction: You Cannot Violate the Laws of Economics.
PART I: FRAMEWORK.
1. A Hare, a Tortoise, and the Business of Buying Groceries Online.
2. Creating Internet Strategies for Competitive Advantage.
3. Customer Behavior and Internet Strategies.
4. Managing Risks in Internet Strategy.
PART II: EXPERIENCE.
5. How an Internet-Based Strategy Affects Financial Services.
6. Internet Strategy and the New Media.
7. Post Mortem: Lessons from the Online Stamp Market.
8. Online Exchanges: Do They Have a Future?
Conclusion: Sustaining Competitive Advantage Amid Uncertainty.
Appendix: Selected Readings.
Endnotes.
Index.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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