Launching New Ventures : An Entrepreneurial Approach

by Unknown

• ISBN13: 9780618214815
• ISBN10: 061821481X
• Edition: 3rd
• Format: Paperback
• Copyright: 2002-08-14
• Publisher: South-Western College Pub

Summary

InLaunching New Ventures,Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Stressing the early stages of the process, Allen outlines the importance of completing a feasibility analysis prior to developing a business plan--unlike other texts that focus immediately on business plans.

Table of Contents

New Venture Checklist, Issues to Consider

Experiencing Entrepreneurship, Additional Sources of Information

Internet Resources, and Relevant Case Studies

The Foundations of Entrepreneurship

Understanding Entrepreneurship

New Economy or Variations on a Theme?

The Nature of Entrepreneurs

The Nature of Start-ups

A Brief History of the Entrepreneurial Revolution

Researching the Entrepreneurial Phenomenon Looking Ahead

The Organization of the Book

Ethics, Social Responsibility, and the Start-UpVenture Visions and Values Ethics Social Responsibility

Core Values and Success

Recognizing and Creating Opportunity

The Nature of Creativity

Challenges to Creativity

Removing the Roadblocks

Sources of New Products/ Service Ideas

Learning an Industry

A Framework for Understanding Industries Studying an Industry Competitive Analysis Competitive Entry Strategies Conducting Industry Analysis

Feasibility: Testing a Business Concept

Developing and Testing the Business Concept

Developing a Business Concept

The Nature of Feasibility

Analysis Presenting the Feasibility Study

Analyzing the Market and the Customer Characterizing the Target Market Forecasting New Product/Service Demand Getting the Product/Service to the Customer Preliminary Conclusions as to Feasibility

Analyzing Product/Service Risks and Benefits

The Nature of Product/Process Development Entrepreneurial Product/Service Development

The Product Development Cycle

Intellectual Property Development

The Founding Team

The Founding Team Professional Advisors

Board of Directors

Outsourcing with Independent Contractors

Analyzing Start-up

Financial Risks and Benefits

Finding the Right Numbers

Estimating Sales and Expenditures

Preparing the Pro Forma Income Statement

How Much Start-up Money Is Needed?

Analyzing the Value Chain

Distribution Channels

Distribution as a Competitive Strategy

Distribution Channel Options

Creating a Distribution Strategy

Building a Company: The Business Plan

The Business Plan From Feasible

Concept to Business Plan

Types of Business Plans

The Business Plan Components--

An Overview Putting the Business Plan Together

Visual Presentation of the Business Plan

Oral Presentation of the Business Plan

Analyzing Legal Risks and Benefits

The Legal Form of the New Venture

Sole Proprietorship

Partnership Corporation Limited

Liability

Company Professional Corporations

The Nonprofit Corporation

Making the Decision Evolving from One Legal Form to Another

Management and Operations Strategy Organization

The Way the Business Works Location

Finding the Appropriate Business

Site People: Organizing the Start-up Team

Producing Products and Services

The Components of Production

Preparing to Produce Products and Services

Calculating Production Costs

Maintaining and Warranting Production Processes

The Marketing Plan

Relationship Marketing

The Marketing Plan Product/ Service Promotion Online Marketing

The Financial Plan

Estimating Sales and Capital Expenditures

Preparing the Pro Forma Income Statement

Preparing the Pro Forma Cash Flow Statement

Preparing the Pro Forma Balance Sheet

Ratios to Describe the Business

Planning for Growth and Change

To Grow or Not to Grow

Intensive Growth Strategies--

Growing within the Current Market Integrative Growth Strategies--

Growing within the Industry Diversification Growth Strategies--

Growing Outside the Industry Growing by Going Global

Some Final Thoughts on Rapid Growth

Financing Start-up and Growth Starting with a Plan Financing

Start-ups Financing Growth

Valuing the Business

Planning for Change

The Contingency Plan

The Harvest Plan

Dealing with Failure

Bankruptcy

Becoming a World-Class

Start-up Venture

Case Studies

Mrs. Gooch's

Franchising a Dying Business

Overnite Express

Beanos Ice Cream Shoppe

Earthlink.net: The Journey to Recognizing an Opportunity

Highland Dragon

Roland International Freight Service

Alcholoes de Centroamerica, S.A. de C.V.

Wizards of the Coast

Table of Contents provided by Publisher. All Rights Reserved.