The Law of Reputation and Brands in the Asia Pacific

by Kenyon, Andrew T.; Loon, Ng-Loy Wee; Richardson, Megan

• ISBN13: 9781107017726
• ISBN10: 1107017726
• Format: Hardcover
• Copyright: 2012-04-30
• Publisher: Cambridge Univ Pr

Summary

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.

Author Biography

Andrew T. Kenyon is a professor of law and Deputy Dean at the Melbourne Law School, University of Melbourne, where he is also Joint Director of the Centre for Media and Communications Law. Ng-Loy Wee Loon is a professor at the National University of Singapore Law Faculty and the Director of its LLM (IP and Technology) programme. Megan Richardson is a professor of law at the Melbourne Law School, University of Melbourne, where she is also Joint Director of the Centre for Media and Communications Law, and Associate Director- Law of the Intellectual Property Research Institute of Australia.

Table of Contents

Notes on the contributors	p. vii
Foreword	p. xii
Editors' preface	p. xiv
Trade marks and brands	p. 1
What is the value of a brand to a firm?	p. 3
The social benefits and costs of trade marks and brands	p. 23
Personal reputation	p. 43
Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region	p. 45
No personality rights for pop stars in Hong Kong?	p. 64
Fashioning personality rights in Australia	p. 86
Brands and personality	p. 99
Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration	p. 101
Reproduction rights in US trade mark law	p. 119
From magic charms to symbols of wealth: well-known trade marks in Indonesia	p. 142
Names as brands: moral rights and the 'unreasonable' pseudonym in Australia	p. 156
Measures	p. 179
The use of survey evidence in Australian trade mark and passing off cases	p. 181
The place of expert evidence in unfair competition cases: the Australian experience	p. 203
New horizons	p. 231
Geographical Indications: Europe's strange chimera or developing countries' champion?	p. 233
Branding indigenous peoples' traditional knowledge	p. 253
Index	p. 268
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