The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything

by May, Matthew

• ISBN13: 9780071795616
• ISBN10: 0071795618
• Edition: 1st
• Format: Hardcover
• Copyright: 2012-10-23
• Publisher: McGraw-Hill Education

Summary

6 simple principles for winning in an age of excess everything Market leaders know that success today depends upon the ability to create social value and personal engagement through the removal from offerings of anything deemed excessive, wasteful, unnecessary, unnatural, hard-to-use, or ugly. The Laws of Subtractionshows how the world's most original innovators stand out in a world of overwhelming choice and feature overload by employing subtraction and minimalism to create the most effective and engaging consumer experiences. Matthew E. Mayis the author of three award-winning books: The Shibumi Strategy, In Pursuit of Elegance, and The Elegant Solution. A popular speaker, creativity coach, and innovation advisor, he is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles.

Table of Contents

Gratitude	p. vii
Why Subtraction?	p. ix
What Isn't there Can Often Trump What Is	p. 1
The Simplest Rules Create the Most Effective Experience	p. 31
Limiting Information Engages the Imagination	p. 67
Creativity Thrives Under Intelligent Constraints	p. 109
Break is the Important Part of Breakthrough	p. 143
Doing Something Isn't Always Better than Doing Nothing	p. 177
Coda	p. 211
Notes, Sources, and Further Readings	p. 215
Index	p. 217
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