Leading for Growth How Umpqua Bank Got Cool and Created a Culture of Greatness

by Davis, Raymond P.; Shrader, Alan R.

• ISBN13: 9780787986070
• ISBN10: 0787986070
• Edition: 1st
• Format: Hardcover
• Copyright: 2007-03-16
• Publisher: Jossey-Bass

Summary

How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone with a cheery "World's Greatest Bank." Eleven years, $7 billion in assets, and 128 branches (or " bank stores" in Umpqua lingo) later, the moniker seems quite apt. Other banks scratched their heads when Davis sent his tellers to Ritz-Carlton to learn customer service and were intrigued when he hired a cutting-edge design firm to completely re-think retail layout. Now, with a top design award under their belt, a name change (there never was a North Umpqua bank), and a completely new definition of the banking business, Umpqua has become the darling of the entrepreneurial press and a growth powerhouse. The New York Times calls Umpqua "Starbucks with tellers." Ray Davis (Portland, OR), named by U.S. Banker as one of the 25 most influential people in the financial industry in 2005, is President and CEO of Umpqua Holdings Corporation. Alan Shrader (Moraga, CA) is an experienced writer and editor of business books.

Author Biography

Ray Davis—Ernst & Young’s 2004 Regional Retail Entrepreneur of the Year—is a pioneer of change in the banking industry, revolutionizing how banks look, feel, sound, and operate. He is the president and CEO of Umpqua Holding Corporation and has been featured in the Wall Street Journal, the New York Times, Fast Company, BusinessWeek, Business 2.0, Newsweek, and CNBC.

Alan Shrader is managing editor of Leader to Leader and an experienced writer and editor of business books.

 

Table of Contents

Introduction

There Is No Door Number Three

Prerequisites for Relentless Growth

What Business Are You Really In?

Never-Ending Discipline

Have Positive Passion

Snap the Rubber Band Syndrome

What's Going On Behind Your Back?

Roles of a Leader

Support Your People-and Hold 'Em Accountable

Give Them the Power

Rise Above the Battlefield

Explain Your Movie

Be Real

Master the Basics

Sweat the Small Stuff

Who Do You Want on Your Bus?

Keep Your Board Strong-and Informed

Intangibles Matter Most

Marketing, Marketing, Marketing

Find the Revolution Before It Finds You

Your Brand Is You

Serve the Customer

Put Design into Everything You Do

Leading Your Culture

Be There

Keep Your Balance

Remember Who You Are

Mergers and Acquisitions Done Right

Conclusion: Making Relentless Progress

Acknowledgments

The Authors

Index

Table of Contents provided by Publisher. All Rights Reserved.