Lessons from the Heart of American Business A Roadmap for Managers in the 21st Century

by Greenwald, Gerald; Madigan, Charles

• ISBN13: 9780446678483
• ISBN10: 0446678481
• Edition: Reprint
• Format: Paperback
• Copyright: 2002-04-01
• Publisher: Business Plus

Summary

One of Americas most respected executives offers management insight into how to do business nowand into the next century.Since taking over as chairman and chief executive officer of United Airlines, Gerald Green-wald has seen operating margins and productivity go up, labor grievances go down, and the stock price more than double. In LESSONS FROM THE HEART OF AMERICAN BUSINESS, Greenwald shares his extraordinary experiences and insight into how businesses in America operate today, including:corporate ethicsdealing with layoffsbuilding trustoffice politicsand much more. In addition, Greenwald explores business practices and behavior in the second half of the 20th century and the important lessons they can teach about managing in the future.

Author Biography

Gerald Greenwald is a former chairman and CEO of United Airlines and former Chrysler Corporation vice-chairman. He has held top managerial positions at Ford Motor Company, Dillon Read, and Olympia and York Charles Madigan is a senior writer for the Chicago Tribune

Table of Contents

Acknowledgments	vii
Have the Courage to Admit You Don't Know	1	(15)
In the Court of the Emperor Ford	16	(23)
We'll Always Have Paris: Around the World for Ford	39	(25)
Graduate School of Hard Knocks: Running a Business	64	(11)
Am I Nuts? Taking the World's Toughest Job	75	(29)
Not Such Friendly Skies	104	(22)
Workers Paradise?	126	(17)
Dealing with Deep Trouble	143	(24)
Two Forbidden Words: Trust Me	167	(25)
Leave Your Old Ethics at the Door: Ours Are Better	192	(21)
Golden Years	213	(17)
Who Killed Loyalty?	230	(14)
Paying Attention to the Right Things	244	(13)
How Not to Sell Your Soul	257	(12)
Index	269