Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
List of figures | p. viii |
List of tables | p. X |
List of exhibits | p. xi |
Acknowledgements | p. xii |
The long and winding road to CR value | p. 1 |
Deconstructing CR value | p. 25 |
Viewing stakeholders as individuals | p. 27 |
How stakeholders respond to CR | p. 42 |
Inside the mind of the stakeholder | p. 67 |
What stakeholders see and hear | p. 69 |
The psychological engine that drives CR reactions | p. 85 |
How context influences the process | p. 119 |
Putting insight into action | p. 151 |
Co-creating CR strategy | p. 153 |
Communicating CR strategy | p. 186 |
Calibrating CR strategy | p. 213 |
Putting the framework to work | p. 244 |
Conclusion: The long and winding road revisited | p. 294 |
Appendix our research program | p. 306 |
Index | p. 313 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.