Longaberger

by Longaberger, Dave; Shook, Robert L.

• ISBN13: 9780066621050
• ISBN10: 0066621054
• Format: Hardcover
• Copyright: 2001-02-15
• Publisher: HarperCollins Publications

Summary

Dave Longaberger was one of the most remarkable entrepreneurs of his generation. His vision, his unorthodox business methods, and his belief in people resulted in the creation of one of the largest and most successful private companies in America. Longaberger: An American Success Story is Dave's fascinating firsthand account of how he created and grew his company into the largest basket manufacturer in the United States, employing thousands of people, revitalizing his community, and inspiring everyone involved with a commitment to quality, craftsmanship, and a unique management philosophy. As Dave himself admits in this moving and compelling memoir, he was an unlikely success story. In addition to having epilepsy and a stutter, Dave suffered from a learning disorder, finally graduating high school at the age of twenty-one. Yet, he ran two profitable businesses, a restaurant and a grocery store -- which, to the horror of bankers and friends, he then sold in order to finance his struggling basket company. Dave was a business maverick who only let adversities make him stronger and more versatile. He became renowned for his managerial skills -- and his sense of humor. More than once he started a food fight at a company event or launched a wild idea -- like the basket-shaped headquarters building -- that just happened to work perfectly. This engaging story shows how Dave Longaberger shared his life and unconventional business sense to create what is now the $1 billion-in-sales Longaberger Company. Join him on his journey as he takes his own unique route to success. Learn about the many original and highly unusual management practices that not only contributed to the strength of the Longaberger enterprise but can make any business run more profitably. Follow Dave's example and develop the entrepreneurial skills necessary for business success. Longaberger: An American Success Story is an affirmation of the American values of independence, hard work, and business ethics. Inspirational as well as informative, this is a moving portrait of an enterprise and an entrepreneur, both of whom are loved and revered by the thousands of people whose lives they have enriched. About The Longaberger Company From a bare-bones beginning with a handful of part-time employees in 1972, Longaberger today, under the leadership of president and CEO Tami Longaberger, employs some 8,700 people and inspires some 70,000 independent sales associates across the United States. The Longaberger Company has a sprawling campus of office facilities, production plants where basket makers create more than 40,000 high-quality baskets every day, and tourist attractions in and around central Ohio.

Table of Contents

Foreword	vii
Preface	xiii
Acknowledgments	xvii
Introduction	xix
Everything I Know About Business I Learned from My Mom and Dad	1	(16)
Earning My Master's Degree	17	(12)
Six Weeks Ago I Couldn't Even Spell ``Entrepreneur''--Now I Is One!	29	(23)
How The Longaberger Company First Began	52	(21)
Tell the Story	73	(27)
Growing Up with My Daughters	100	(19)
Hard Times	119	(17)
Every Business Is a People Business	136	(21)
Having Vision	157	(21)
The Gift of Giving	178	(11)
Eighteen Management Principles That I Live By	189	(26)
Only in America	215	(2)
Appendix: Important Dates in Longaberger History	217	(6)
Index	223