Loose Leaf for Business Research Methods

by Schindler, Pamela

• ISBN13: 9781260210095
• ISBN10: 126021009X
• Edition: 13th
• Format: Loose-leaf
• Copyright: 2018-03-29
• Publisher: McGraw-Hill Education

Table of Contents

Part 1: Build the Foundation for Business Research   

• Chapter 1  Research Foundations and Fundamentals
• Chapter 2  The Research Process: An Overview
• Chapter 3  Stage 1: Clarify the Research Question

Part 2: The Design of Business Research    

• Chapter 4  Research Design: An Overview
• Chapter 5  Stage 2: Sampling Design
• Chapter 6  Stage 2: Data Collection Design: Qualitative Research
• Chapter 7  Stage 2: Data Collection Design: Observation Research
• Chapter 8  Stage 2: Data Collection Design: Experiments
• Chapter 9  Stage 2: Data Collection Design: Survey Research

Part 3: Measurement

• Chapter 10: Stage 3: Measurement Foundations
• Chapter 11: Stage 3: Measurement Questions
• Chapter 12: Stage 3: Measurement Instruments

Part 4: Collect, Prepare, and Examine Data   

• Chapter 13: Stage 3: Collect, Prepare, and Examine Data
  

Part 5: Analyze and Interpret Data

• Chapter 14: Stage 4: Hypothesis Testing
• Chapter 15: Stage 4: Measures of Association

Part 6: Report the Research

• Chapter 16: Stage 5: Research Reports: Supported Insights and Recommendations

Part 7: Research Project Overview

• Chapter 17: An Integrated Example.
  

Appendices

• A: Business Research Proposals and RFPs
• B: Focus Group Discussion Guide
• C: Nonparametric Significance Tests
• D: Selected Statistical Tables