1. What is Strategy and Why is it Important
2. Charting a Company’s Direction
3. Evaluating a Company’s External Environment
4. Evaluating a Company’s Resources, Capabilities, and
Competitiveness
5. The Five Generic Competitive Strategies
6. Strengthening a Company’s Competitive Position
7. Strategies for Competing in International
Markets
8. Corporate Strategy
9. Ethics, Corporate Social Responsibility,
Environmental Sustainability, and Strategy
10. Building an Organization Capable of Good Strategy
Execution: People, Capabilities, and Structure
11. Managing Internal Operations
12. Corporate Culture and Leadership