9780077439620

Loose-Leaf Strategic Management: Text and Cases

by ; ; ;
  • ISBN13:

    9780077439620

  • ISBN10:

    0077439627

  • Edition: 6th
  • Format: Loose-leaf
  • Copyright: 9/26/2011
  • Publisher: McGraw-Hill/Irwin
  • View Upgraded Edition

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

Binder Ready Loose-Leaf Text 0077439627 This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students.

Table of Contents

Part One: Strategic Analysis

Chapter 1: Strategic Management: Creating Competitive Advantages

Chapter 2: Analyzing the External Environment of the Firm

Chapter 3: Assessing the Internal Environment of the Firm

Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources

Part Two: Strategic Formulation

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages

Chapter 6: Corporate-Level Strategy: Creating Value through Diversification

Chapter 7: International Strategy: Creating Value in Global Markets

Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

Part Three: Strategic Implementation

Chapter 9: Strategic Control and Corporate Governance

Chapter 10: Creating Effective Organizational Designs

Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

Part Four: Case Analysis

Chapter 13: Analyzing Strategic Management Cases

Cases

Robin Hood

Edward Marshall Boehm, Inc.

The Skeleton in the Corporate Closet

The Best-Laid Incentive Plans

Growing for Broke

American International Group & the Bonus Fiasco

United Way of America

General Motors

Heineken

McDonald’s

World Wrestling Entertainment

Yahoo!

QVC

Johnson & Johnson

Samsung Electronics

Movie Exhibition Industry 2011

Reader’s Digest

Ford Motor Company

FreshDirect

Apple Inc.: Taking a Bite Out of the Competition

Southwest Airlines: Does “LUV” last?

Ebay in Asia

Mattel

Nintendo’s Wii

Weight Watchers

Pixar

Proctor & Gamble

Geely Automobile

Ann Taylor

Jamba Juice

Build-A-Bear Workshop

JetBlue Airlines: Getting Blue again?

Casino Industry in 2011

Dippin’ Dots Ice Cream+

Micro Finance Banks

Green Mountain Coffee Roasters and Keurig Coffee

Rewards Program

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