9780077439620

Loose-Leaf Strategic Management: Text and Cases

by ; ; ;
  • ISBN13:

    9780077439620

  • ISBN10:

    0077439627

  • Edition: 6th
  • Format: Loose-leaf
  • Copyright: 2011-09-26
  • Publisher: McGraw-Hill/Irwin
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List Price: $203.80

Summary

Binder Ready Loose-Leaf Text 0077439627 This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students.

Table of Contents

Part One: Strategic Analysis

Chapter 1: Strategic Management: Creating Competitive Advantages

Chapter 2: Analyzing the External Environment of the Firm

Chapter 3: Assessing the Internal Environment of the Firm

Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources

Part Two: Strategic Formulation

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages

Chapter 6: Corporate-Level Strategy: Creating Value through Diversification

Chapter 7: International Strategy: Creating Value in Global Markets

Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

Part Three: Strategic Implementation

Chapter 9: Strategic Control and Corporate Governance

Chapter 10: Creating Effective Organizational Designs

Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

Part Four: Case Analysis

Chapter 13: Analyzing Strategic Management Cases

Cases

Robin Hood

Edward Marshall Boehm, Inc.

The Skeleton in the Corporate Closet

The Best-Laid Incentive Plans

Growing for Broke

American International Group & the Bonus Fiasco

United Way of America

General Motors

Heineken

McDonald’s

World Wrestling Entertainment

Yahoo!

QVC

Johnson & Johnson

Samsung Electronics

Movie Exhibition Industry 2011

Reader’s Digest

Ford Motor Company

FreshDirect

Apple Inc.: Taking a Bite Out of the Competition

Southwest Airlines: Does “LUV” last?

Ebay in Asia

Mattel

Nintendo’s Wii

Weight Watchers

Pixar

Proctor & Gamble

Geely Automobile

Ann Taylor

Jamba Juice

Build-A-Bear Workshop

JetBlue Airlines: Getting Blue again?

Casino Industry in 2011

Dippin’ Dots Ice Cream+

Micro Finance Banks

Green Mountain Coffee Roasters and Keurig Coffee

Rewards Program

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