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PART 1: STRATEGIC ANALYSIS
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analyzing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
PART 2: STRATEGIC FORMULATION
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics
PART 3: STRATEGIC IMPLEMENTATION
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship
PART 4: CASE ANALYSIS
Chapter 13: Analyzing Strategic Management Cases
Cases:
1. Robin Hood
2. The Global Casino Industry: Emerging from the Pandemic
3. Theorybridge.com: Making Academic Research Relevant to Practitioners
4. Dirty Laundry in the Fast Fashion Industry: H&M's Dilemma
5. Pocket Radar: The Disruptive Innovator in the Sports Radar Gun Market
6. Haribo and the Gummi Bear Business: A Sticky Situation
7. Coinbase Global Inc.
8. Moet Hennessey Louis Vuitton
9. Southwest Airlines: Can “Luv” Be a Competitive Advantage?
10. JetBlue in 2022
11. Emirates Airline
12. Ford: Traveling Two Roads
13. General Motors: Plugging In?
14. Lime: Is E-Bike Sharing the Next Uber?
15. WW in 2022: Can Weight Watchers Shape Up?
16. The Boston Beer Company: Competition is Brewing
17. Heineken
18. Tata Starbucks: A New Brew for India?
19. Nintendo: Could the Switch Turn on Gamers?
20. Apple Inc.: Limits to Growth?
21. Samsung Electronics
22. Zynga: Is the Game Over?
23. Flipkart in the Indian E-Commerce Market
24. eBay: Still Misunderstood
25. Alibaba Group: Rivals at the Gate?
26. Venmo: Better than Cash?
27. Johnson & Johnson
28. Procter & Gamble
29. McDonald's in 2022
30. United Way Worldwide
31. Campbell: How to Keep the Soup Simmering
32. World Wrestling Entertainment in 2022
33. Microfinance: Going Global . . . and Going Public? 34. Greenwood Resources: A Global Sustainable Venture in the Making
35. Kickstarter and Crowdfunding 2022
36. QVC in 2022
37. Cirque du Soleil in 2022
38. Walt Disney Company
