This is the 1st edition with a publication date of 8/7/2008.
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
Entrepreneurship in the Music Industryserves as a foundation for subsequent courses in music businessand related entertainment industry areas. It is assumed that students using this text will have a limited understanding of financial concepts. Thus when new terms and concepts are introduced they are defined, illustrated and fully explained. The material is organized in such a way that it is both readable and teachable, making it easy for students to learn from the text.
Table of Contents
About the Author
Chapter 1 The Power of the Next Generation of Entrepreneurs
Chapter 2 Digital Technology
Chapter 3 Entrepreneurship and New Media
Chapter 4 Legal Environment of the New Media
Chapter 5 Starting Your Own Music Business
Chapter 6 Financing Your Business
Chapter 7 Marketing in the Digital Revolution
Chapter 8 Promotion and Sponsorship
Chapter 9 Financial Management in the Music Industry
Chapter 10 Music Educators as Entrepreneurs
Chapter 11 Writing a Business Plan
Chapter 12 The Future of Music, Media, and Digital Technology