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List Price: $141.30
Entrepreneurship in the Music Industryserves as a foundation for subsequent courses in music businessand related entertainment industry areas. It is assumed that students using this text will have a limited understanding of financial concepts. Thus when new terms and concepts are introduced they are defined, illustrated and fully explained. The material is organized in such a way that it is both readable and teachable, making it easy for students to learn from the text.
Table of Contents
About the Author
Chapter 1 The Power of the Next Generation of Entrepreneurs
Chapter 2 Digital Technology
Chapter 3 Entrepreneurship and New Media
Chapter 4 Legal Environment of the New Media
Chapter 5 Starting Your Own Music Business
Chapter 6 Financing Your Business
Chapter 7 Marketing in the Digital Revolution
Chapter 8 Promotion and Sponsorship
Chapter 9 Financial Management in the Music Industry
Chapter 10 Music Educators as Entrepreneurs
Chapter 11 Writing a Business Plan
Chapter 12 The Future of Music, Media, and Digital Technology