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LSC CPSG (GEORGIA STATE UNIVERSITY) : LSC CPSG Entrepreneurship in the Global Music Market Place,9780073537863
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LSC CPSG (GEORGIA STATE UNIVERSITY) : LSC CPSG Entrepreneurship in the Global Music Market Place

by
Edition:
1st
ISBN13:

9780073537863

ISBN10:
0073537861
Format:
Paperback
Pub. Date:
8/7/2008
Publisher(s):
Learning Solutions
List Price: $119.81

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Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 8/7/2008.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Entrepreneurship in the Music Industryserves as a foundation for subsequent courses in music businessand related entertainment industry areas. It is assumed that students using this text will have a limited understanding of financial concepts. Thus when new terms and concepts are introduced they are defined, illustrated and fully explained. The material is organized in such a way that it is both readable and teachable, making it easy for students to learn from the text.

Table of Contents

Preface

Acknowledgements

About the Author

Introduction

Chapter 1 The Power of the Next Generation of Entrepreneurs

Chapter 2 Digital Technology

Chapter 3 Entrepreneurship and New Media

Chapter 4 Legal Environment of the New Media

Chapter 5 Starting Your Own Music Business

Chapter 6 Financing Your Business

Chapter 7 Marketing in the Digital Revolution

Chapter 8 Promotion and Sponsorship

Chapter 9 Financial Management in the Music Industry

Chapter 10 Music Educators as Entrepreneurs

Chapter 11 Writing a Business Plan

Chapter 12 The Future of Music, Media, and Digital Technology



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