9780073537863

LSC CPSX (GEORGIA STATE UNIVERSITY) : LSC CPSG Entrepreneurship in the Global Music Market Place

by
  • ISBN13:

    9780073537863

  • ISBN10:

    0073537861

  • Format: Paperback
  • Copyright: 8/7/2008
  • Publisher: Learning Solutions
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List Price: $141.30

Summary

Entrepreneurship in the Music Industryserves as a foundation for subsequent courses in music businessand related entertainment industry areas. It is assumed that students using this text will have a limited understanding of financial concepts. Thus when new terms and concepts are introduced they are defined, illustrated and fully explained. The material is organized in such a way that it is both readable and teachable, making it easy for students to learn from the text.

Table of Contents

Preface

Acknowledgements

About the Author

Introduction

Chapter 1 The Power of the Next Generation of Entrepreneurs

Chapter 2 Digital Technology

Chapter 3 Entrepreneurship and New Media

Chapter 4 Legal Environment of the New Media

Chapter 5 Starting Your Own Music Business

Chapter 6 Financing Your Business

Chapter 7 Marketing in the Digital Revolution

Chapter 8 Promotion and Sponsorship

Chapter 9 Financial Management in the Music Industry

Chapter 10 Music Educators as Entrepreneurs

Chapter 11 Writing a Business Plan

Chapter 12 The Future of Music, Media, and Digital Technology

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