What is included with this book?
MICHEL CHEVALIER is an expert in luxury brand management and retailing. A consultant with EIM in Paris and a visiting professor of luxury marketing and retailing at HEC and Paris-Dauphine University in Paris, he is also the coauthor of Luxury Retail Management and Luxury China, both published by Wiley.
GÉRALD MAZZALOVO is Managing Partner at Aravis S.A., a private equity firm active in luxury brands. He is also visiting Professor at Instituto de Empresa (Madrid), Université Paris-Dauphine, and Université Lumière in Lyon. A former consultant at Arthur Andersen, he has held the positions of president or CEO at luxury companies such as Ferragamo, Loewe, Bally, and Clergerie, and has consulted many multinational firms such as Pininfarina on strategic brand management. He is the author of the book Brand Aesthetics and coauthor of the book Pro Logo.
CHAPTER 1 The Concept of Luxury 1
CHAPTER 2 Specificities of the Luxury Industry 27
CHAPTER 3 Major Luxury Sectors 51
CHAPTER 4 The Power of the Luxury Brand 91
CHAPTER 5 The Luxury Client 117
CHAPTER 6 Brand Analytical Tools 139
CHAPTER 7 Managing Creation 189
CHAPTER 8 Communication 215
CHAPTER 9 International Distribution 241
CHAPTER 10 Retailing 261
CHAPTER 11 Licensing Strategy 285