Macroeconomic Principles A Business Perspective

by Rubb, Stephen; Sumner, Scott

• ISBN13: 9781464182518
• ISBN10: 1464182515
• Format: Paperback
• Copyright: 2018-10-12
• Publisher: Worth Publishers

Summary

Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice.

Table of Contents

Introduction to Economics

• The Basics of Economics










• Strategies for Decision Making









• Appendix: Using Graphs in Economics










• Production, Trade, and the Global Economy

Foundations of Markets

• Supply and Demand










• Determining Prices in a Changing Business Environment









• Elasticity










• A Measure of Responsiveness








• Economic Efficiency and the Power of Computers










• How Price Controls and Taxes Result in Deadweight Loss

Foundations of Government and Public Policy

• Taxes: An Economic Analysis










• Funding Government Spending

Foundations of Finance and Business

• Stocks and Bonds










• Financial Markets and Personal Finance









• Appendix: Present Value and the Time Value of Money

Key Macroeconomic Data

• GDP and the Price Level










• Measuring the Performance of the Overall Economy









• Unemployement and the Business Cycle










• Measuring the Performance of the Labor Market

Foundations of Macroeconomics in the Long Run

• Long Run Economic Growth










• What Explains the Wealth and Poverty of Nations?









• Saving and Investment: A Macroeconomic Perspective










• How Saving Contributes to Economic Growth

Money and the Monetary System

• The Monetary System










• What is Money, and Where Does It Come From?









• Money and the Price Level in the Long Run










• The Quantity Theory and the Fisher Effect

Foundations of Macroeconomics in the Short Run

• Aggregate Supply and Aggregate Demand










• A Model of the Business Cycle









• Monetary Policy










• How the Fed Tries to Stabilize the Economy









• Fiscal Policy










• The Impact of Government Spending and Taxes on GDP

Special Topics in Macroeconomics

• The Aggregate Expenditure Model










• A Fixed Price-Level Model of the Economy









• The Role of Expectations in Macroeconomics










• Inflation, Unemployment, and Monetary Policy

Foundations of Global Trade

• International Trade










• Doing Business Across Borders









• Foreign Exchange Markets










• Doing Business in Multiple Currencies









• International Finance










• The Macroeconomics of Exchange Rates and the Balance of Payments