Magazines That Make History

by Angeletti, Norberto

• ISBN13: 9780813027661
• ISBN10: 0813027667
• Format: Paperback
• Copyright: 2004-07-01
• Publisher: Univ Pr of Florida

Summary

Identifies and reassesses the influence of the eight most influential international periodicals--including TIME, Der Spiegel, LIFE, Reader's Digest, and National Geographic--covering the origin and evolution of each magazine and revealing how opportunities were recognized and how each operates today. Original.

Table of Contents

Time	14	(64)
The Time Model	16	(28)
The Evolution of Time	44	(18)
Keys for the Editor: Time Today	62	(16)
Der Spiegel	78	(38)
Der Spiegel: The Power of Investigative Reporting	80	(22)
Keys for the Editor: The Spiegel Philosophy	102	(14)
Life	116	(68)
The Magic Life Style	118	(20)
The World of Life	138	(28)
Keys for the Editor: Why Life Failed	166	(18)
Paris Match	184	(42)
Paris Match: A Story in Every Photograph	186	(24)
Keys for the Editor: The Shock of the Photos, the Weight of the Words	210	(16)
National Geographic	226	(62)
Geography in Action	228	(26)
The National Geographic Style	254	(20)
Keys for the Editor: How It Approached Newsstand Sales	274	(14)
Reader's Digest	288	(36)
The Reader's Digest Phenomenon	290	(22)
Keys for the Editor: The Challenge of Changing a Winner	312	(12)
¡Hola!	324	(38)
The Heart of ¡Hola!	326	(24)
Keys for the Editor: How ¡Hola! Is Put Together	350	(12)
People	362	(44)
The People Formula	364	(28)
Keys for the Editor: When Famous People Say No	392	(14)
Bibliography	406
Acknowledgments