Make It Glow

by Decotiis, Tom

• ISBN13: 9781929774470
• ISBN10: 1929774478
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-02-01
• Publisher: Greenleaf Book Group Llc

Summary

Some companies just seem to have that special something -- an atmosphere of success and trust that makes customers return again and again, employees stay and give their all, and suppliers offer their best prices and performances. In MAKE IT GLOW, DeCotiis shows readers the hard processes and practices behind the warm and fuzzy feelings, and demonstrates exactly how important those feelings are to success. Whether the business in question is a new startup or a decades-old enterprise that's lost its reason to be, MAKING IT GLOW means making it prosperous, meaningful, and a source of pride. With DeCotiis' methods, companies can sustain success and the rewards that come with it far beyond just the next quarter.

Author Biography

Tom DeCotiis is co-founder and CEO of CorVirtus. He has more than thirty years' experience working with start-up, fast-growth, and turnaround companies and not-for-profits that want to emphasize values, execution, and being the best in their industry as the basis of their growth.

Table of Contents

Preface	p. ix
Acknowledgments	p. xi
Introduction	p. 1
Glow and the New Bottom Line	p. 11
Valued Relationships: The Root of Our Glow	p. 23
Character and Goodness	p. 51
The Vision Thing	p. 73
Culture	p. 99
Turning Vision into Reality	p. 127
Setting the Path to Glow	p. 147
Inside-Out Brand Building	p. 181
The Metrics of Glow	p. 203
Leading a Company to Glow	p. 225
Notes	p. 249
Index	p. 251
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