Table of Contents | p. 7 |
Introduction | p. 11 |
Why Reinvent the Wheel? | p. 13 |
Is This Company is Right for Me? | p. 14 |
Company Research | p. 14 |
Compensation | p. 15 |
My Investment | p. 15 |
Earnings | p. 16 |
Mentoring | p. 16 |
Success Reminders | p. 19 |
Your Biggest Asset... YOU! | p. 21 |
Business Ownership | p. 21 |
Time Management Made Easy | p. 26 |
The Importance of a Weekly Review | p. 28 |
Time Tricks to Keep You Focused | p. 30 |
How to End Procrastination | p. 33 |
The Trap of Over Commitment | p. 33 |
Success Reminders | p. 36 |
First Impressions | p. 39 |
What is Professional Attire? | p. 40 |
The Do's and Don'ts of Accessories | p. 41 |
Simplicity Sells | p. 42 |
Top 10 Unclassy Moves in Public | p. 43 |
Physical Imperfections | p. 44 |
Success Reminders | p. 46 |
Self-Confidence | p. 47 |
How to Boost Self-Confidence | p. 48 |
The Power of Prepared Speaking | p. 49 |
Chatting Your Way to a Sale | p. 50 |
Evaluations vs. Objections | p. 50 |
How to Create a Belief System | p. 51 |
How to Get Out of a Slump | p. 55 |
Success Reminders | p. 58 |
Networking Made Easy | p. 61 |
The Best Place to Find Prospects | p. 61 |
Network Outside Your Comfort Zone | p. 62 |
How to Develop Personal Magnetism | p. 68 |
Good Gossip | p. 69 |
Long Term Networking | p. 71 |
Success Reminders | p. 72 |
Best Follow Up Methods | p. 75 |
The Power of Postcards | p. 76 |
Electronically Drop By | p. 77 |
Magazine Run | p. 78 |
Referral Discounts | p. 78 |
Weekly Drawing | p. 78 |
Write Press Releases | p. 79 |
Success Reminders | p. 80 |
The Power of Meetings | p. 81 |
Why Go to Meetings? | p. 81 |
The Power of Mirror Marketing | p. 81 |
Divide Your Influence | p. 83 |
What Have You Got To Loose? | p. 83 |
Volunteer | p. 84 |
Create a Competitive Edge | p. 84 |
Wu Wei | p. 86 |
Success Reminders | p. 88 |
Marketing Made Simple | p. 89 |
The Nitty-Gritty about Selling | p. 90 |
How to Overcome Objections | p. 93 |
Marketing Through the Mail | p. 94 |
Marketing on the Phone | p. 98 |
Marketing with the Fax | p. 99 |
Marketing with a Flyer | p. 102 |
Marketing with a Business Card | p. 103 |
Success Reminders | p. 106 |
Internet Marketing | p. 107 |
The Internet for Beginners | p. 107 |
The One Line Sales Pitch | p. 114 |
Subject Lines that Get Opened | p. 116 |
Emails That Sell | p. 118 |
E-News vs. E-Ads | p. 122 |
Hyperlink Your Way to a Sale | p. 126 |
Success Reminders | p. 137 |
Marketing on the Web | p. 139 |
Web Pages | p. 139 |
Web Catalogs | p. 140 |
Be Available when You're Not | p. 142 |
Use of Graphics | p. 143 |
Banners | p. 144 |
Use Search Engines | p. 145 |
Scavengers | p. 145 |
Success Reminders | p. 147 |
How to Write Great Ad Copy | p. 149 |
Sell What People Are Buying | p. 150 |
Use Compelling Headlines | p. 154 |
Sell like You Buy | p. 154 |
Set Aside Marketing Time | p. 156 |
Become a Twistologist | p. 157 |
Create a Mastermind Group | p. 158 |
Success Reminders | p. 159 |
Epilogue | p. 161 |
Glossary | p. 163 |
Resources | p. 171 |
Recommended Reading | p. 179 |
Sources | p. 181 |
Index | p. 187 |
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