Managerial Economics (with Economic Applications Printed Access Card)

by Hirschey, Mark

• ISBN13: 9780324288933
• ISBN10: 032428893X
• Edition: 11th
• Format: Hardcover
• Copyright: 2005-05-16
• Publisher: South-Western College Pub

Summary

The Eleventh Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.

Table of Contents

Overview of Managerial Economics

Nature and Scope of Managerial Economics

Economic Optimization

Demand and Supply

Demand Analysis

Consumer Demand

Demand Analysis

Demand Estimation

Forecasting

Production and Competitive Markets

Production Analysis and Compensation Policy

Cost Analysis and Estimation

Competitive Markets

Performance and Strategy in Competitive Markets

Imperfect Competition

Monopoly and Monopsony

Monopolistic Competition and Oligopoly

Game Theory and Competitive Strategy

Pricing Practices

Markets for Labor and Other Inputs

Long-Term Investment Decisions

Risk Analysis

Capital Budgeting

Organization Structure and Corporate Governance

Government in the Market Economy

Table of Contents provided by Publisher. All Rights Reserved.