Managerial Economics A Problem-Solving Approachby Froeb, Luke M.; McCann, Brian T.
South-Western College Pub
Complimentary 7-Day eTextbook Access
When you rent or buy this book, you will receive complimentary 7-day online access to the eTextbook version from your PC, Mac, tablet, or smartphone. Feature not included on Marketplace Items.
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 9/11/2009.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
Decent Book April 7, 2014
"Focuses a lot on MC/MR, not a whole lot of strategy, but plenty interesting."
Managerial Economics A Problem-Solving Approach: stars based on 1 user reviews.
Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, ideal for today's MBA student or business professional. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts while emphasizing the real decisions that contemporary managers face on a daily basis. Succinct, fast-paced presentations and interactive applications emphasizing the role of the decision maker make this an excellent long-term resource for anyone pursuing business career success. New chapters and updates reflect the most recent economic developments and challenges worldwide.
Table of Contents
|Preface: Teaching Students to Solve Problems|
|Problem Solving And Decision Making|
|Introduction: What This Book Is About|
|The One Lesson of Business|
|Benefits, Costs, and Decisions|
|Extent (How Much) Decisions|
|Investment Decisions: Look Ahead and Reason Back|
|Price, Cost, And Profit|
|Economies of Scale and Scope|
|Understanding Markets and Industry Changes|
|Relationships Between Industries: The Forces Moving Us Towards Long-Run Equilibrium|
|Strategy, the Quest to Slow Profit Erosion|
|Using Supply and Demand: Trade, Bubble, Market Making|
|Pricing For Greater Profit|
|More Realistic and Complex Pricing|
|Direct Price Discrimination|
|Indirect Price Discrimination|
|Strategic Decision Making|
|Making Decisions with Uncertainty|
|The Problem of Adverse Selection|
|The Problem of Moral Hazard|
|Getting Employees to Work in the Firm's Best Interests|
|Getting Divisions to Work in the Firm's Best Interests|
|Managing Vertical Relationships|
|You Be the Consultant|
|Table of Contents provided by Publisher. All Rights Reserved.|