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Managerial Economics : A Problem-Solving Approach,9781439077986
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Managerial Economics : A Problem-Solving Approach

by ;
Edition:
2nd
ISBN13:

9781439077986

ISBN10:
1439077983
Format:
Hardcover
Pub. Date:
9/11/2009
Publisher(s):
Cengage Learning
List Price: $229.33

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Summary

Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, ideal for today's MBA student or business professional. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts while emphasizing the real decisions that contemporary managers face on a daily basis. Succinct, fast-paced presentations and interactive applications emphasizing the role of the decision maker make this an excellent long-term resource for anyone pursuing business career success. New chapters and updates reflect the most recent economic developments and challenges worldwide.

Table of Contents

Preface: Teaching Students to Solve Problems
Problem Solving And Decision Making
Introduction: What This Book Is About
The One Lesson of Business
Benefits, Costs, and Decisions
Extent (How Much) Decisions
Investment Decisions: Look Ahead and Reason Back
Price, Cost, And Profit
Simple Pricing
Economies of Scale and Scope
Understanding Markets and Industry Changes
Relationships Between Industries: The Forces Moving Us Towards Long-Run Equilibrium
Strategy, the Quest to Slow Profit Erosion
Using Supply and Demand: Trade, Bubble, Market Making
Pricing For Greater Profit
More Realistic and Complex Pricing
Direct Price Discrimination
Indirect Price Discrimination
Strategic Decision Making
Strategic Games
Bargaining
Uncertainty
Making Decisions with Uncertainty
Auctions
The Problem of Adverse Selection
The Problem of Moral Hazard
Organizational Design
Getting Employees to Work in the Firm's Best Interests
Getting Divisions to Work in the Firm's Best Interests
Managing Vertical Relationships
Wrapping Up
You Be the Consultant
Table of Contents provided by Publisher. All Rights Reserved.


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