Managerial Economics Theory, Applications, and Cases

by Allen, W. Bruce; Doherty, Neil A.; Mansfield, Edwin; Weigelt, Keith

• ISBN13: 9780393924961
• ISBN10: 0393924963
• Edition: 6th
• Format: Hardcover
• Copyright: 2005-01-07
• Publisher: W. W. Norton & Company

Summary

Maintaining its hallmark clarity, abundant use of real-world examples and cases, and strong coverage of international issues and technological change, the Sixth Edition has been rigorously updated and revised, adding six entirely new chapters and an innovative student Web site.

Table of Contents

Introduction to managerial economics	p. 3
Optimization techniques	p. 39
Demand theory	p. 85
Consumer behavior and rational choice	p. 127
Estimating demand functions	p. 153
Business and economic forecasting	p. 201
Production theory	p. 239
Technological change and industrial innovation	p. 293
The analysis of costs	p. 325
Perfect competition	p. 377
Monopoly and monopolistic competition	p. 405
Sophisticated monopoly pricing	p. 451
Oligopoly	p. 523
Game theory	p. 563
Risk analysis	p. 601
Auctions	p. 643
Moral hazard and principal-agent problems	p. 671
Adverse selection	p. 713
Government and business	p. 745
Managerial economics : taking a global view	p. 789
Discounting and present values
The normal, t, and F distributions
Brief answers to "consultant's corner"
Brief answers to "managerial economics in context"
Table of Contents provided by Blackwell. All Rights Reserved.