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Section1 INTRODUCTION
Chapter1 Basic Strategy Concepts
Section2 AUDIT OF ASSETS AND ENVIRONMENT
Chapter2 Internal Audit of Strategic Assets - Resources and Competencies
Chapter3 External Environmental Assessment - Law, Economics, Demographics
Chapter4 External Environmental Assessment - Market and Customers
Chapter5 External Environmental Assessment - Industry and Competitors
Appendix SWOT Analysis
Section3 FORMULATING STRATEGIES
Chapter6 Defining Future Direction of the Organization
Chapter7 Formulating Corporate-Level Strategy
Chapter8 SBU-Level and Functional Area Strategy
Section4 IMPLEMENTING STRATEGIES
Chapter9 Implementing the Strategy
Chapter10 Monitoring, Fine-Tuning and Changing the Strategy
Section5 STRATEGIC PLANNING OPTIONS
Chapter11 Strategic Planning Options - Internal Expansion
Chapter12 Strategic Planning Options - Strategic Alliances
Chapter13 Strategic Planning Options - Mergers and Acquisitions
Chapter14 Strategic Planning Options - Downsizing, Divestiture, and Bankruptcy
Section6 FUNCTIONAL AREAS IN STRATEGIC PLANNING
Chapter15 Finance in Strategic Planning
Chapter16 Marketing in Strategic Planning
Chapter17 Human Resources in Strategic Planning
Chapter18 Legal Implications of Strategic Decisions
Section7 STRATEGY SUPPORT FACTORS
Chapter19 Organization Design and Culture
Chapter20 Managing Strategic Change
Chapter21 Tools for Strategic Analysis, Planning, and Management
Chapter22 Strategy in Other Types of Organizations
