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9780029055175

Managing New Product and Process Development : Text Cases

by
  • ISBN13:

    9780029055175

  • ISBN10:

    0029055172

  • Format: Hardcover
  • Copyright: 1992-12-10
  • Publisher: Free Press
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List Price: $60.00

Summary

Ideas presented in this text have been tested in research and classroom interactions with hundreds of executives and put into practice in many companies. DLC: New products-Management.

Table of Contents

Preface
Competing Through Development Capability
Overview
The New Industrial Competition: Driving Forces and Development Realities
Assessing the Promise and Reality: The A14 Stereo Project
The Characteristics of Effective Development
The Fast-Cycle Competitor
The Plan for the Book
Study Questions
Cases: Ampex Corporation: Product Matrix Engineering
Braun AG: The KF 40 Coffee Machine (Abridged)
The Concept of a Development Strategy
Overview
A Framework for Development Strategy
Technology Planning and Strategy
Product/Market Planning and Strategy
Development Goals and Objectives
The Aggregate Project Plan
Project Management
Post-Project Learning
Honda: An Example of Development Strategy in Action
Study Questions
Cases: Resotech Incorporated
Dayton Electric Corporation
Maps and Mapping: Functional Strategies in Pre-Project Planning
Overview
The Concept of Functional Maps
The Mapping Process
Apple Computer: The Need and Opportunity for Maps
Study Questions
Cases: Sun Microsystems Incorporated (A)TRUS JOIST Corporation
The Aggregate Project Plan
Overview
Aggregate Project Plans: Promise and Reality
Types of Development Projects
Using Project Types: The Benefits
Developing an Aggregate Project Plan
Study Questions
Case: Ceramics Process Systems (B)
Structuring the Development Funnel
Overview
Basic Concepts and Their Application
Creating the Development Funnel: Alternative Models
Diagnosing and Correcting Critical Issues in the Development Funnel
Study Questions
Cases: Honda Today
General Motors: Packard Electric Division
A Framework for Development
Overview
Basic Elements of the Framework
The Framework for Development at Medical Electronics Incorporated
Applying the Development Framework: Comparing Four Approaches
Creating an Effective Development Process: Common Themes and Basic Principles
Study Questions
Cases: Campbell Soup Company
Applied Materials
Cross-Functional Integration
Overview
The MEI Experience
A Framework for Cross-Functional Integration
Achieving Cross-Functional Integration
Study Questions
Cases: Plus Development Corporation (A)Lehrer Mc
Govern Bovis, Inc. (Abridged)
Organizing and Leading Project Teams
Overview
Project Organization and Leadership
The Heavyweight Team Structure
Building Capability for Multiple Approaches
Study Questions
Cases: Quantum Corporation: Business and Product Teams
Corning Glass Works: The Z-Glass Project
Tools and Methods
Overview
A Framework: The Design-Build-Test Cycle
Structured Methodologies for Effective Problem Solving
Computer-Based Systems
Study Questions
Appendix to Chapter 9
Case: Design for Manufacturability at Midwest Industries
Prototype/Test Cycles
Overview
The Traditional Approach to Prototyping
Prototyping: A Managerial Perspective
Matching Prototyping and Development Project Requirements
Study Questions
Cases: Sony Corporation: Workstation Division
Bendix Automation Group (B)
Learning from Development Projects
Overview
A Framework for Learning
Capturing Insight and Learning to Change the Development Process
The Project Audit: A Framework for Learning
Conclusions and Implications
Study Questions
Cases: Motorola Inc.: Bandit Pager Project (Abridged)Associated Instruments Corporated: Analytic Instruments Division
Building Development Capability
Overview
Four Approaches to Building Capability
Building Capability: A Comparison of Alternatives
Creating New Development Capability: General Observations
Changing Behavior and Overcoming Obstacles
Building Capability: Management Leadership
Study Questions
Cases: Eli Lilly and Company: Manufacturing Process Technology Strategy (1991)Intel Systems Group
Notes
Index
Table of Contents provided by Publisher. All Rights Reserved.

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