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9780415099851

Managing Quality Cultural Tourism

by ;
  • ISBN13:

    9780415099851

  • ISBN10:

    0415099854

  • Format: Hardcover
  • Copyright: 1995-12-06
  • Publisher: Routledge

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Supplemental Materials

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Summary

Managing Quality Cultural Tourismis an authoritative look at how to manage cultural tourist sites to best meet the needs of the vistors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume provides invaluable background to cultural tourism and then focuses on some of the important issues involved with the managing of a heritage site--education, entertainment and preservation, and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site.

Table of Contents

Introduction
The situation of cultural tourism
Components
The user
The presenter
The item
Objectives
Attracting
Detracting
Educating and Informing
Entertaining
Commercialising
Conclusion
Cultural tourism now and for the future
Glossary
References
Select Bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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