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Managing Your Band: Artist Management: The Ultimate Responsibility

by
Edition:
5th
ISBN13:

9780965125062

ISBN10:
0965125068
Format:
Paperback
Pub. Date:
10/1/2010
Publisher(s):
Hal Leonard Corp
List Price: $34.95
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Summary

One of the most comprehensive books available covering entrepreneurship, branding, social networking, publicity, touring, contracts, marketing, trademarks, merchandising and record companies. This latest edition includes the intricacies of 360 deals and new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.


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