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Questions About This Book?
What version or edition is this?
This is the 5th edition with a publication date of 10/1/2010.
What is included with this book?
One of the most comprehensive books available covering entrepreneurship, branding, social networking, publicity, touring, contracts, marketing, trademarks, merchandising and record companies. This latest edition includes the intricacies of 360 deals and new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.