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| Introduction: Toward a Framework for Contemporary Legends | p. 1 |
| Sexual Fantasies | |
| Evaluating Psychoanalytic Folklore: Are Freudians Ever Right? | p. 45 |
| The Promiscuous Cheerleader: An Adolescent Male Legend | p. 59 |
| Welcome to the World of AIDS: Fantasies of Female Revenge | p. 69 |
| Dangerous Products | |
| Cokelore and Coke Law: Urban Belief Tales and the Problem of Multiple Origins | p. 79 |
| Folklore Diffusion Through Interactive Social Networks: Conduits in a Preadolescent Community | p. 86 |
| The Kentucky Fried Rat: Legends and Modern Society | p. 120 |
| Dangerous Capitalism | |
| The Goliath Effect: Corporate Dominance and Mercantile Legends | p. 141 |
| Mercantile Legends and the World Economy: Dangerous Imports from the Third World | p. 164 |
| Among Those Dark Satanic Mills: Rumors of Kooks, Cults, and Corporations | p. 174 |
| Corporate Redemption | |
| Redemption Rumors: Mercantile Legends and Corporate Beneficence | p. 189 |
| Redemption Rumors and the Power of Ostension | p. 205 |
| Index | p. 209 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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