Marketing Ethics: Cases And Readings

by Murphy, Patrick E.; Laczniak, Gene R.

• ISBN13: 9780131330887
• ISBN10: 0131330888
• Edition: 1st
• Format: Paperback
• Copyright: 2006-01-01
• Publisher: Pearson College Div

Summary

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

Table of Contents

Preface	ix
Acknowledgments	xi
About the Editors	xii
Ethical Reasoning and Marketing Decisions	1	(42)
Patrick E. Murphy
Gene R. Laczniak
Norman E. Bowie
Thomas A. Klein
Contemporary Readings in Marketing Ethics	43	(35)
Contempt of Customer: It's a Real Crime	43	(2)
Seth Godin
KidNabbing	45	(5)
Melanie Wells
Dangerous Terrain	50	(5)
John J. Fialka
First the Target Was Tobacco. Then Burgers: So How Has Big Alcohol Stayed Out of the Lawyers' Sights?	55	(5)
Adam Jones
When Does a Gift Become a Bribe?	60	(3)
Kirk Davidson
The Wal-Mart You Don't Know: Why Low Prices Have a High Cost	63	(10)
Charles Fishman
A Matter of Trust	73	(5)
Jennifer Gilbert
Short Cases	78	(35)
Toy Wars	78	(7)
Manuel Velasquez
Toy Wars: The Rest of the Story	85	(3)
Ron Nahser
The Cookie Case	88	(3)
Catherine Hart
Making It Up	91	(3)
Raymond F. Keyes
Krombacher---Save Nature, Drink Beer!	94	(3)
Eva Barcikowski
Johannes Brinkmann
The Ethics of Selling Violent Video Games	97	(3)
Trevor Prouty
Abercrombie & Fitch	100	(3)
Meg Connelly
Can Short Skirts Sell Software? An Ethical Dilemma	103	(4)
Lori Lepp Corbett
Wave Runners Galore	107	(2)
John A. Weber
A Retailer in Brazil	109	(4)
Miriam Jordan
Longer Cases	113	(56)
Koffum Filters	113	(5)
Anu Davgun
Starbucks Coffee Company: A Fair Trade?	118	(25)
Anne Kozak
Peggy Cunningham
Tim Jones
Basta Pasta Food Company Inc.	143	(13)
John E. Bargetto
Patrick E. Murphy
Ethics in Retailing: Where Does One Draw the Line?	156	(5)
Amanda Hilger
Gene R. Laczniak
Athlete's Foot	161	(3)
Lance Kidder
Andorra Electronics, Ltd.	164	(5)
Raymond Keyes
Index	169