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Table of Contents
|The World of Marketing|
|Overview of Marketing. Career Appendix|
|Strategic Planning for Competitive Advantage. Marketing Plan Appendix|
|Social Responsibility, Ethics, and the Marketing Environment|
|Developing a Global Vision|
|Analyzing Market Opportunities|
|Consumer Decision Making|
|Segmenting and Targeting Markets|
|Decision Support Systems and Marketing Research|
|Developing and Managing Products|
|Services and Nonprofit Organization Marketing|
|Place (Distribution) Decisions|
|Marketing Channels and Supply Chain Management|
|Integrated Marketing Communication|
|Advertising and Public Relations|
|Sales Promotion and Personal Selling|
|Setting the Right Price|
|Customer Relationship Management|
|Table of Contents provided by Publisher. All Rights Reserved.|