Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Understanding Marketing Management | |
Defining Marketing for the 21st Century | |
Developing Marketing Strategies and Plans | |
Capturing Marketing Insights | |
Gathering Information and Scanning the Environment | |
Conducting Marketing Research and Forecasting Demand | |
Connecting With Customers | |
Creating Customer Value, Satisfaction, and Loyalty | |
Analyzing Consumer Markets | |
Analyzing Business Markets | |
Identifying Market Segments and Targets | |
Building Strong Brands | |
Creating Brand Equity | |
Crafting the Brand Positioning | |
Dealing with Competition | |
Shaping The Market Offerings | |
Setting Product Strategy | |
Designing and Managing Services | |
Developing Pricing Strategies and Programs | |
Delivering Value | |
Designing and Managing Integrated Marketing Channels | |
Managing Retailing, Wholesaling, and Logistics | |
Communicating Value | |
Designing and Managing Integrated Marketing Communications | |
Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations | |
Managing Personal Communications: Direct and Interactive Marketing and Personal Selling | |
Creating Successful Long-Term Growth | |
Introducing New Market Offerings | |
Tapping into Global Markets | |
Managing a Holistic Marketing Organization | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.