Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Questions About This Book?
Why should I rent this book?
How do rental returns work?
What version or edition is this?
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Table of Contents
|Understanding Marketing Management|
|Defining Marketing for the 21st Century|
|Developing Marketing Strategies and Plans|
|Capturing Marketing Insights|
|Gathering Information and Scanning the Environment|
|Conducting Marketing Research and Forecasting Demand|
|Connecting With Customers|
|Creating Customer Value, Satisfaction, and Loyalty|
|Analyzing Consumer Markets|
|Analyzing Business Markets|
|Identifying Market Segments and Targets|
|Building Strong Brands|
|Creating Brand Equity|
|Crafting the Brand Positioning|
|Dealing with Competition|
|Shaping The Market Offerings|
|Setting Product Strategy|
|Designing and Managing Services|
|Developing Pricing Strategies and Programs|
|Designing and Managing Integrated Marketing Channels|
|Managing Retailing, Wholesaling, and Logistics|
|Designing and Managing Integrated Marketing Communications|
|Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations|
|Managing Personal Communications: Direct and Interactive Marketing and Personal Selling|
|Creating Successful Long-Term Growth|
|Introducing New Market Offerings|
|Tapping into Global Markets|
|Managing a Holistic Marketing Organization|
|Table of Contents provided by Publisher. All Rights Reserved.|