Marketing with Social Media: An Hour a Day Collection

by Dave Evans; Greg Jarboe; Hollis Thomases; Mari Smith; Chris Treadaway

• ISBN13: 9780470948590
• ISBN10: 0470948590
• Format: Paperback
• Copyright: 2010-10-01
• Publisher: Sybex

Summary

The An Hour a Day books have become so popular because they break down intimidating topics into easily approachable tasks to guide overworked marketers through creating a strategy, implementing it, measuring the results, and optimizing efforts based on the data. Social Media Marketing: An Hour a Day helps readers create a comprehensive strategy and teaches social media marketing best practices as readers launch, measure, and tweak the strategy. It covers everything from how to pitch the initiative internally to how to best use the available distribution and measurement tools. Facebook Marketing: An Hour a Day is the comprehensive guide for marketers wanting to reach Facebook's 500 million users. It explains how to leverage all that Facebook has to offer, everything from fan pages to events, applications, the Facebook advertising platform, and tools for tracking and measuring results. Twitter Marketing: An Hour a Day features practical advice and step-by-step instruction for crafting a plan, attracting and engaging followers, leveraging contests and other promotional vehicles, and monitoring and measuring efforts. YouTube and Video Marketing: An Hour a Day helps readers craft a comprehensive video marketing strategy, use core video optimization and keyword techniques, produce content that looks professional and is compelling enough for readers to share, and successfully leverage all of YouTube's deep features, exploring everything from optimizing channels and video pages to using YouTube's analytics tools.Featuring a comprehensive approach to developing, implementing, and measuring successful strategies and packed with practical and proven advice, interesting real-world case studies, step-by-step guidance, and hands-on tutorials, this compelling box set is sure to turn any reader into a social media superstar.