More New and Used
from Private Sellers
Only one copy
in stock at this price.
In Stock Usually Ships in 24 Hours.
Starting at $5.00
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 7th edition with a publication date of 2/17/2010.
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Table of Contents
|Introduction to Strategy|
|Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies|
|Corporate Strategy Decisions and Their Marketing Implications|
|Business Strategies and Their Marketing Implications|
|Understanding Market Opportunities|
|Measuring Market Opportunities: Forecasting and Market Knowledge|
|Targeting Attractive Market Segments|
|Differentiation and Brand Positioning|
|Formulating Marketing Strategies|
|Marketing Strategies for New Market Entries|
|Strategies for Growth Markets|
|Strategies for Mature and Declining Markets|
|Marketing Strategies for the New Economy|
|Implementation and Control|
|Organizing and Planning for Effective Implementation|
|Measuring and Delivering Marketing Performance|
|Table of Contents provided by Publisher. All Rights Reserved.|