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Table of Contents
|Introduction to Strategy|
|Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies|
|Corporate Strategy Decisions and Their Marketing Implications|
|Business Strategies and Their Marketing Implications|
|Understanding Market Opportunities|
|Measuring Market Opportunities: Forecasting and Market Knowledge|
|Targeting Attractive Market Segments|
|Differentiation and Brand Positioning|
|Formulating Marketing Strategies|
|Marketing Strategies for New Market Entries|
|Strategies for Growth Markets|
|Strategies for Mature and Declining Markets|
|Marketing Strategies for the New Economy|
|Implementation and Control|
|Organizing and Planning for Effective Implementation|
|Measuring and Delivering Marketing Performance|
|Table of Contents provided by Publisher. All Rights Reserved.|