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9781845280765

Marketing Tips for Complementary Therapists : 101 Tried and Tested Ways to Attract and Retain Clients

by
  • ISBN13:

    9781845280765

  • ISBN10:

    1845280768

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2006-02-01
  • Publisher: How to Books
  • Purchase Benefits
List Price: $20.00

Summary

This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. Packed full of ideas and information on all aspects of marketing, this book will help you to: make decisions about where to practice and how to manage your business; prepare promotional materials; from brochures and business cards to leaflets and newsletters; decide where to advertise; in newspapers, magazines, newsletters and other publications; use the internet and on-line directories to your advantage; develop working relationships with local organisations, groups, societies and retailers; consider the value of offering discounts, vouchers, free consultations, open days and other promotions. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas. CONTENTS: 1. Practice places 2. Practice management 3. Promotion productions 4. Education and courses 5. Directories 6. Advertising plus! 7. Organisations, groups, societies 8. Health connections 9. Networks 10. Retail outlets 11. The internet 12. Extra enticers 13. Miscellaneous 14. A winning strategy.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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