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Preface | |
Introduction | p. 1 |
Marketing and University Outreach: Parallel Processes | p. 3 |
Segmenting and Targeting the Organizational Market | p. 23 |
A Societal Marketing Orientation for University Extension | p. 45 |
Program Delivery: From Face-to-Face to Distance Learning | p. 63 |
Customers, Costs, and Context: An Integrated Approach to Funding University Outreach Programs and Services | p. 91 |
Developing a Comprehensive Promotional Plan | p. 115 |
Whoa! Timeout! - Somebody Out There Is Sending Us a Message | p. 139 |
Linking Marketing to Strategic Long-Range Planning | p. 149 |
The Role of Marketing Research and Decision Systems in the Marketing Process | p. 167 |
Marketing Information Sources for Outreach Professionals | p. 191 |
Model Programs in University Outreach | p. 213 |
Future Trends in University Extension | p. 253 |
Index | p. 265 |
Table of Contents provided by Blackwell. All Rights Reserved. |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.