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FRANK F. MURTHA received his PhD in counseling psychology from the University at Buffalo in 2001. He went on to join the consulting firm, RHR International LLP where he developed senior executives in leadership and pioneered a specialty in the new field of behavioral finance. In 2003 Murtha cofounded MarketPsych LLC, where he has led hundreds of workshops and trainings on applied investing psychology. Murtha's clients have included investment banks, financial services companies, and day trading firms, where he has coached financial advisors, analysts, and portfolio managers in reaching peak performance. Murtha has taught at numerous universities and is adjunct faculty at New York University. He is a recognized gambling and behavioral finance content expert and frequent contributor on the subject of investing psychology for print and electronic news media. Murtha lives in New York City with his wife and son.
Preface | p. ix |
Acknowledgments | p. xiii |
Your Investor Identity: And Why You Need One | p. 1 |
Investor Identity Fundamentals: Frames, Motivations, and Goals | p. 15 |
Your Investor Personality: Your Character and Style | p. 49 |
Your Investor Emotions: The Hidden Drivers of Behavior | p. 69 |
Your Investor Values: What's Most Important to You? | p. 99 |
Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps | p. 115 |
Your Investor Stress: Smoothing Out the Ups and Downs | p. 151 |
Being Your Best Self | p. 179 |
Summary of Meditation Techniques | p. 205 |
Gratitude List | p. 209 |
Notes | p. 213 |
About the Authors | p. 219 |
Index | p. 221 |
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