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9781412930048

Mass Communication Research Methods

by
  • ISBN13:

    9781412930048

  • ISBN10:

    1412930049

  • Format: Hardcover
  • Copyright: 2009-02-03
  • Publisher: SAGE Publications Ltd

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Summary

Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'.This major work combines 'pure' methods articles or discussions with a range of 'exemplary' applications - within particular theoretical frameworks - of each particular method or approach. The content is divided into five sections:" Section I: Asking the right questions" Section II: Researching media institutions, organisations, professionals and production" Section III: Researching media content and representation" Section IV: Researching media and communication in society: consumption, audiences, politics, problems and pleasures" Section V: Doing communication research

Table of Contents

Asking the Right Questions
Theory in Media Research
The Complementarity of Qualitative and Quantitative
Methodologies in Media and Communication Research
Media, Culture and Modern Times
Remarks on Administrative and Critical Communications Research
Media Sociology: The dominant paradigm
Communication-Research - One Paradigm
The Three Paradigms of Mass Media Research
The New Revisionism in Mass Communication Research: A reappraisal
Asking the Right Questions
Cultural Compliance and Critical Media Studies
Researching Media Institutions, Organisations, Professionals and Production
The History of Media Institutions Finding Data, Reading Patterns, Telling Stories
Issues in the historiography of television
Problems and Possibilities in the Writing of Broadcasting History
Media professionals and media production Participant
Observation: Researching news production
The Research Method
News as Purposive Behaviour
The Sociology of News Production
Media Gate-keeping
Research Approaches: Research questions and methodological requirements
Times: Towards a 'second wave' of news ethnography
Holism, Communion and Conversion: Integrating media consumption and production research
Political economy The Political Economy of Communications
Communications policy research Facing In: Researchers and academia
Media Policy Paradigm Shifts: Towards a new communications policy paradigm
Researching Media Content and Representation Content
Analysis Content Analysis
Ethnographic Content Analysis
Two Approaches to the Study of Advertisements
Reading the News
Semiotics and Discourse Analysis Semiotic Analysis
'Suit, tie and a touch of juju' - the Ideological
Construction of Africa: A critical discourse analysis of news on Africa in the British press
How to View Commercials
Discourse Analysis
Structural and Narrative
Analysis Narrative and Genre
Structural Analysis and Mass communication
Introduction to the Structural Analysis of Narratives
Narrative Strategies in Television Science
Re(de)fining Narrative Events: Examining television narrative structure
Framing analysis
The Constructionist Approach to Framing: Bringing culture back in
The Framing Project: A bridging model for media research revisited
Framing: Toward clarification of a fractured paradigm
Cascading Activation: Contesting the White House's frame after 9//11
Getting Framed: The media shape Reality
The Power of a Frame: An analysis of newspaper coverage of tobacco issues
United States, 1985-1996
The Empirical Approach to the Study of Media Framing
Linguistic and rhetorical analysis
An Integration of Corpus-based and genre-based
Approaches to Text Analysis in EAP//ESP
Countering criticisms against corpus-based methodologies
Corpus Linguistics and Critical Discourse
Analysis: Examining the ideology of sleaze
Figures of Rhetoric in Advertising Languag
Table of Contents provided by Publisher. All Rights Reserved.

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