9780073278995

Mass Media in A Changing World with PowerWeb 2007 Updated

by
  • ISBN13:

    9780073278995

  • ISBN10:

    0073278998

  • Format: Paperback
  • Copyright: 1/12/2006
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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Summary

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free Media World DVD as well free access to PowerWeb--a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!

Table of Contents

About the Author

Detailed Contents

List of Boxes

Preface

Guided Tour

Part 1: Overview

Chapter 1: Introduction: Media in a Changing World

Part 2: The Print Industries

Chapter 2: Books: The Durable Medium

Chapter 3: Newspapers: Where Journalism Begins

Chapter 4: Magazines: The First of the Specialized Media

Part 3: The Electronic Industries

Chapter 5: Movies: Magic from the Dream Factory

Chapter 6: Recordings: Copyright Battles, Format Wars

Chapter 7: Radio: The Hits Keep Coming

Chapter 8: Television: Reflecting and Affecting Society

Chapter 9: The Internet: Convergence in a Networked World

Part 4: Information and Persuasion Industries

Chapter 10: News: The Information Industry

Chapter 11: Public Relations and Politics: The Image Industries

Chapter 12: Advertising: The Media Support Industry

Part 5: Media Issues

Chapter 13: Media Impact: Understanding Research and Effects

Chapter 14: Media Law: Understanding Freedom of Expression

Chapter 15: Media Ethics: Understanding Media Morality

Notes

Glossary

Complete Timeline of Mass Media Milestones

Index

Rewards Program

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