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9780805834772

Mass Media and Drug Prevention : Classic and Contemporary Theories and Research

by ; ;
  • ISBN13:

    9780805834772

  • ISBN10:

    080583477X

  • Format: Hardcover
  • Copyright: 2001-11-01
  • Publisher: Lawrence Erlbau

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Supplemental Materials

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Summary

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

Table of Contents

Forewordp. ix
Prefacep. xi
Introduction, Early Theories, and Research
Introductionp. 3
The Evolution of Mass Media and Health Persuasion Modelsp. 19
Promising Strategies for Media Health Campaignsp. 35
Contemporary Theories and Research
Using Interactive Media Tools to Test Substance Abuse Prevention Messagesp. 67
The Role of Theory in Developing Effective Antidrug Public Service Announcementsp. 89
Attention, Persuasive Communication, and Preventionp. 119
Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviorsp. 145
Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcementsp. 163
Intermediate Outcomes from a Life Skills Education Program with a Media Literacy Componentp. 187
Summing up
High-potential Mediators of Drug-Abuse Prevention Program Effectsp. 215
A Meta-analysis of the Effectiveness of Mass-Communication for Changing Substance-use Knowledge, Attitudes, and Behaviorp. 231
The Media and Drug Prevention Programsp. 259
About the Authorsp. 279
Author Indexp. 289
Subject Indexp. 299
Table of Contents provided by Syndetics. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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