What is included with this book?
Part One: The Research Process | |
1. Science and Research | |
2. Research Procedures | |
3. Elements of Research | |
4. Research Ethics | |
5. Sampling | |
Part Two: Research Approaches | |
6. Qualitative Research Methods | |
7. Content Analysis | |
8. Survey Research | |
9. Longitudinal Research | |
10. Experimental Research | |
Part Three: Data Analysis | |
11. Introduction to Statistics | |
12. Hypothesis Testing | |
13. Basic Statistical Procedures | |
Part Four: Research Applications | |
14. Research in the Print Media | |
15. Research in the Electronic Media | |
16. Research in Advertising and Public Relations | |
17. Research in Media Effects | |
18. Research and the Internet | |
Glossary | |
Appendixes | |
1. Tables | |
2. Brief Guide for Conducting Focus Groups | |
3. Research Reports | |
Name Index | |
Subject Index |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.