The Massage Therapist's Handbook: A Practical Guide to the Business of Massage

by Alicia, Michael

• ISBN13: 9781462004263
• ISBN10: 1462004261
• Format: Paperback
• Copyright: 2011-08-19
• Publisher: Textstream

Summary

This guide provides the beginning massage therapist with the tools to start, develop, and maintain a successful practice.After nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice.The Massage Therapist's Handbooknavigates through the array of business decisions necessary to start a business-from what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business.- How do you get clients?- How do you keep clients?- What do you need to be successful?- How should you advertise?- How do you stay healthy and balanced?The Massage Therapist's Handbookgives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage."Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come."-Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute