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9781439204153

Maverick Marketing

by
  • ISBN13:

    9781439204153

  • ISBN10:

    1439204152

  • Format: Paperback
  • Copyright: 2008-11-07
  • Publisher: Createspace Independent Pub

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Supplemental Materials

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Summary

Maverick Marketing '¦ Trailride into the Wild West of New Marketing, by Tom Hayes, offers Chief Executive Officers, Chief Marketing Officers, marketing personnel, and business students new insights into the dynamic and 'œmaverick' marketing culture that drives many innovations companies. Maverick Marketing provides numerous case studies and real life examples of 'œmaverick' strategies and tactics. Hayes's Maverick Marketing begins with the premise that larger marketers in today's Wild West of New Marketing can no longer leave 'œmaverick' activities to the smaller, scrappy companies due to the rapidly changing business environment. Maverick Marketing is a 'œmust read' for every marketer and a 'œmust have' reference book. Joseph Campinell, President of L'Oréal Consumer Products in the USA says 'œ... truly entertaining and dead on the mark for laser targeting today's 'I'm-in-charge' consumer. The must-read equivalent of The Joy of Sex for anyone remotely involved in marketing and communication '¦'

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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