Max Huber

by von Moos, Stanislaus; Campana, Mara; Bosoni, Giampiero; ;

• ISBN13: 9780714845470
• ISBN10: 0714845477
• Format: Hardcover
• Copyright: 2006-07-01
• Publisher: Phaidon Press

Summary

The Most Comprehensive Monograph Ever Published on One of theMost Significant Swiss Graphic Designers of the Twentieth Century.From the 1940's to the 1980's Max Huber earned an international reputationas one of the most innovative, distinctive, and significant designers ofhis generation.His work wasbright, sharp, always surprising, andeffective.Combining painting and photography with other graphic media, heremained avant-garde throughout his career, bringing the utopian vision ofthe modern masters to bear on corporate identity and commercial design.MAX HUBER, by Stanislaus von Moos, Mara Campana, and Giampiero Bosoni, isthe most comprehensive monograph on the graphic designer ever published--including an impressive collection of never before published originalartwork and archival photographs shown in twelve thematic portfoliosaccompanied by essays by experts in the field of Italian and Swiss design. Tracing and illustrating Huber's entire life and career, from his earlyyears in Switzerland to his more mature work in Italy, this volume isessential for design students, professional designers, or anyone interestedin the history of graphic design.The first section recounts Huber's formative years in Zurich, describingthe influences and connections with artists and designers on theinternational scene.The second section covers his time in Milan where hegained his first experience at the Studio Boggeri and then went on todesign posters, advertisements as well as corporate identities for majorpublishers and companies.The third and final section focuses on Huber'sactivity in the related fields of interior and exhibition design and inparticular on his collaboration with the Castiglioni brothers.Huber's celebrated posters for the Monza races, his jazz record covers, andbook series for major publishers such as Einaudi and Etas are stillappreciated today as superb examples of their genre. However, his mostenduring achievements are on a completely different scale and remain in thecollective memory of generations on the street of Italy: his logo designfor the department store La Rinascente and the supermarket chain Esselungachanged the public's perception of these two popular stores and the visuallandscape of Milan.The research of this book had the full support of Huber's widow, Aoi Kono,who gave the book's authors and editors unrestricted access to the renownedarchive of Huber's work that is now housed in the m.a.x.Museo, in Chiasso,Switzerland.This wide-ranging and exhaustively researched book demonstrates theimportance of this fascinating and influential figure in the history ofmodern graphic design.

Author Biography

Giampiero Bosoni lectures on the history of design at Milan Polytechnic.

Table of Contents

Work Aesthetic and Mass Consumption: The Art of Max Huber	p. 6
Portfolio: Architecture and Design	p. 33
Portfolio: Politics	p. 47
Portfolio: Sport	p. 55
Portfolio: Industry (Early Works)	p. 65
The Milan Years	p. 80
Portfolio: Music	p. 103
Portfolio: La Rinascente	p. 115
Portfolio: Mass Media	p. 129
Portfolio: Publishing	p. 137
Max Huber: Archigraphic Designer	p. 146
Portfolio: Industry (Late Works)	p. 171
Portfolio: Textile Industry	p. 191
Portfolio: Food Industry	p. 209
Portfolio: Stationery	p. 219
Notes	p. 228
Index	p. 230
Acknowledgments	p. 232
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