MBA Fundamentals Strategy

by Ference, Thomas P; Thurman, Paul W

• ISBN13: 9781427797537
• ISBN10: 1427797536
• Format: Paperback
• Copyright: 2009-01-06
• Publisher: Kaplan Publishing

Summary

Strategy is the cornerstone of any MBA program, and a critical part of any company's growth.In thisKaplan MBA Fundamentalsguide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide you'll need to put your department or business on the right track for growth.

Author Biography

Thomas P. Ference, PhD, is a member of the faculties of the Columbia Mailman School of Public Health and Graduate School of Business and served as Director of the Columbia Executive MBA Program. Ference is also the founder and past director of the Columbia Business School Institute for Not-for-Profit Management Paul W. Thurman, MBA, teaches strategic management and data analysis courses at the Mailman School of Public Health and the School of International and Public Affairs of Columbia University and serves as a visiting professor at the Hellenic American University in Greece and the Skolkovo Moscow School of Management in Russia

Table of Contents

Introduction	p. ix
The Concept of Strategy and of Strategic Thinking	p. 1
What Is Strategy and Why?	p. 3
Thinking Strategically and Preparing for Action	p. 23
The Strategos and the Three Levels of Strategic Thinking	p. 49
Strategy: Mission, Vision, and Values	p. 69
Developing a Strategic Perspective: The Conceptual Level	p. 71
Developing the Strategic Concept-The Fundamental Questions	p. 89
Building on the Mission-Identifying Values and Vision	p. 119
Strategy: Analytical and Operational Considerations	p. 139
Developing Strategic Perspectives: Macro-Market Analytical Frameworks	p. 141
Developing Strategic Perspectives: Micro-Market Analytical Frameworks	p. 165
Developing Strategic Perspectives: Operational Considerations	p. 185
Putting it All Together: Implementing a Strategy	p. 221
Completing the Process-Developing the Strategy	p. 223
Acknowledgments	p. 255
Test Yourself "Answers"	p. 261
Endnotes	p. 301
Index	p. 311
About the Authors	p. 317
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