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McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.Fully up-to-date, this new edition includes:'¢ New boxed case studies on key research publications, familiarizing students with the critical research texts in the field'¢ A new streamlined structure for better navigation'¢ More definitions, examples, and illustrations throughout to bring abstract concepts to life'¢ Major updates on new media, globalization, work and economyMcQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.
Denis McQuail is Professor Emeritus and Honorary Fellow at the University of Amsterdam School of Communication Research (ASCor).
Table of Contents
|Introduction to the Book|
|The Rise of Mass Media|
|Concepts and Models for Mass Communication|
|Theory of Media and Society|
|Mass Communication and Culture|
|New Media - New Theory?|
|Normative Theory of Media and Society|
|Media Structure and Performance: Principles and Accountability|
|Media Economics and Governance|
|Global Mass Communication|
|The Media Organization: Pressures and Demands|
|The Production of Media Culture|
|Media Content: Issues, Concepts and Methods of Analysis|
|Media Genres and Texts|
|Audience Theory and Research Traditions|
|Audience Formation and Experience|
|Processes and Models of Media Effects|
|News, Public Opinion and Political Communication|
|The Future of Mass Communication|
|Table of Contents provided by Ingram. All Rights Reserved.|