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Mcquail's Mass Communication Theory

by
Edition:
6th
ISBN13:

9781849202923

ISBN10:
1849202923
Media:
Paperback
Pub. Date:
3/12/2010
Publisher(s):
SAGE Publications Ltd
List Price: $89.00

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Summary

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.Fully up-to-date, this new edition includes:' New boxed case studies on key research publications, familiarizing students with the critical research texts in the field' A new streamlined structure for better navigation' More definitions, examples, and illustrations throughout to bring abstract concepts to life' Major updates on new media, globalization, work and economyMcQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

Author Biography

Denis McQuail is Professor Emeritus and Honorary Fellow at the University of Amsterdam School of Communication Research (ASCor).

Table of Contents

Preliminaries
Introduction to the Book
The Rise of Mass Media
Theories
Concepts and Models for Mass Communication
Theory of Media and Society
Mass Communication and Culture
New Media - New Theory?
Normative Theory of Media and Society
Structures
Media Structure and Performance: Principles and Accountability
Media Economics and Governance
Global Mass Communication
Organizations
The Media Organization: Pressures and Demands
The Production of Media Culture
Content
Media Content: Issues, Concepts and Methods of Analysis
Media Genres and Texts
Audiences
Audience Theory and Research Traditions
Audience Formation and Experience
Effects
Processes and Models of Media Effects
Social-Cultural Effects
News, Public Opinion and Political Communication
Epilogue
The Future of Mass Communication
Table of Contents provided by Ingram. All Rights Reserved.


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