Me 2.0 : Build a Powerful Brand to Achieve Career Success

by Dan Schawbel

• ISBN13: 9781427798206
• ISBN10: 1427798206
• Format: Paperback
• Copyright: 2009-03-31
• Publisher: Kaplan Publishing

Summary

The way we control our careers is changing, due to the rise in competition and growth of Web 2.0. In order to extend our reach, visibility, and networking capabilities, we must turn to personal branding. Remember that You are the brand!

Author Biography

Dan Schawbel is an award-winning authority on personal branding. His Personal Branding Blog is consistently ranked in the top 100 marketing blogs in the world by AdAge, and is syndicated by Forbes, Reuters, and Hoovers. Dan publishes Personal Branding Magazine, is the head judge for the Personal Brand Awards, and directs Personal Branding TV.

Table of Contents

Foreword	p. ix
Introduction	p. xiii
The Rise of Personal Branding	p. xvii
The Brand Called You!	p. 1
Millennials Enter the Workforce	p. 23
Introducing Commander You!	p. 29
The Many Aspects of Personal Branding	p. 41
Command Your Career in Four Steps	p. 81
Step 1-Discover Your Brand	p. 83
Step 2-Create Your Brand	p. 121
Step 3-Communicate Your Brand	p. 155
Step 4-Maintain Your Brand	p. 171
Now You Have Command	p. 187
Your Entrepreneurial Conquest	p. 189
Life-Changing Results	p. 201
Acknowledgments	p. 211
Personal Branding Glossary	p. 215
About the Author	p. 225
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