Meaning, Inc.: The Blueprint for Business Success in the 21st Century

by Bains, Gurnek

• ISBN13: 9781861978837
• ISBN10: 1861978839
• Format: Paperback
• Copyright: 2007-01-30
• Publisher: Profile Books Ltd

Summary

Is your company focused on achieving positive change in society as opposed to just servicing its needs? Are your leaders principally focused on creating the conditions for others to flourish? Are your company's values inspiring or are they simply a list that no one pays attention to? Are you sure that, underneath the veneer of good corporate citizenship, your people are genuinely engaged in their work? Is your external image a source of pride for your people? Are you confident that your business can continue to attract talent in tomorrow's world? Do you have sufficient levels of trust to create true alignment in your business? Do you make your employees feel special in any way?

Author Biography

Gurnek Bains is CEO of YSC, a global consultancy applying psychology to bring about positive change in individuals, teams and culture.

Table of Contents

About the authors	p. vi
Acknowledgements	p. viii
List of tables and figures	p. x
Introduction	p. 1
Back to the future	p. 11
Running on empty	p. 45
Building a Meaning Inc. culture	p. 76
Meaning Inc. leadership	p. 101
The power of an invigorating purpose	p. 127
Meaning through history, values and continuity	p. 156
Inside-Out branding	p. 179
Having impact	p. 201
Good to grow	p. 216
Belonging	p. 240
Rebalancing	p. 260
Conclusion	p. 285
Diagnosis tools	p. 291
Notes	p. 293
Index	p. 303
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